15% off Fully Priced & Discounted Lingerie

How Save72 Works

YOU PAY THE MERCHANT DIRECT with this SAVE72 discount code.

1. Add the SAVE72 Discount Code to your account.
(You Need an SAVE72 Account)
2. Open Discount Code from your account to get the order link.
3. Click on order link under the code.


Coupon Details

Pay The Merchant Direct when you use your SAVE72 discount code on all Lingerie at BLUEBELLA.

• Founded in 2005 by Emily Bendell.
• Multi award-winning design team.
• Fashion-led luxurious lingerie and nightwear.
• Our promise is to bring you seductive and affordable lingerie.
• Unlimited Purchase with code.
• Free shipping on orders over $60

A Save72 Exclusive!

On-Line Orders Only
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2015: The UK Lingerie Awards • Winner: Boudoir Brand of the Year & Finalist: Independent Directional Brand of the Year!

“The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase. She sees it as fashion crossover style and a personal self-indulgence. No-one should leave gorgeous lingerie languishing in a drawer, waiting for that ‘special occasion' – our highly wearable fashion-led collections can make every day feel just that little bit more exciting”

Emily Bendell
Founder and CEO


Our multi award-winning team launch four fashion lingerie collections per year, plus lots of beautiful mid-season delights. Our designs reflect a uniquely modern take on lingerie – often using unusual fabrics and trims and creating stunning new silhouettes. All styles are exclusively designed and manufactured to our exacting standards, and ensure that we maintain a truly unique and inspiring collection every season.

Other Online Deals

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